In an era where digital presence has become increasingly vital for churches, understanding how to effectively manage and grow your church’s media ministry is more important than ever. We recently sat down with Micah, who has served at Cherry Street Baptist Church for nine years, to discuss the evolving landscape of church media ministry and the practical challenges of building a sustainable media team.

During our conversation at the 2024 Baptist Church Ministry Network meeting, Micah shared valuable insights on recruiting and training volunteers, leveraging technology for ministry, and adapting to the changing ways people first connect with churches. One particularly striking observation: many visitors now experience church services through screens long before they step foot in the parking lot.

“What we’re finding more and more is that they’ve watched us online for many weeks, in cases up to a couple of months, before they ever physically come on campus,” Micah explains. This shift has made the quality and accessibility of online content more crucial than ever for churches of all sizes.

But how do you build and maintain the team necessary to create this content? Micah shares practical strategies that have worked at Cherry Street Baptist, from organizing ministry expos to involving youth in media operations. He emphasizes the importance of setting volunteers up for success through careful training and appropriate task assignment.

Whether you’re looking to start streaming your services, improve your current media ministry, or simply understand how to better leverage technology for kingdom work, this conversation offers practical insights and encouragement for churches of all sizes. Join us as we explore how to effectively minister in an increasingly digital world while keeping the gospel message at the center of it all.

[Watch the full interview]