When people find a great new restaurant, golf course, retail store, or ice cream shop, they will go to great lengths on social media to let others know about their discovery. Word-of-mouth advertising takes over and things can go viral. You’ve seen it happen, I know.
One of the primary purposes we have as Christians is to share the good news of Jesus with others. The Great Commission is clear – we are to make disciples, and that process takes place when we introduce people to Jesus’ redemptive work on their behalf.